Sweet Skin Starts Here: Newborn Skincare Tips with Bubby Wubby

There’s something magical about newborn skin—soft, smooth, and oh-so-kissable. At Bubby Wubby, we believe in nurturing that natural softness with clean, gentle, and effective care.

That’s why we created our All Over Baby Cream—a deeply nourishing, multitasking moisturizer that’s safe enough for newborns and powerful enough for everyday use. Whether you're smoothing dry cheeks, massaging tiny toes, or calming irritated spots, it's your go-to for keeping baby's skin happy and healthy.

Here are our top newborn skincare tips, with a little help from Bubby Wubby:

 

1. Keep Baths Short and Sweet

Newborns only need a gentle bath 2–3 times per week. Too much washing can strip their skin of natural oils. Use lukewarm water and a mild, fragrance-free baby wash.

Pro tip: After bath time, pat skin dry and immediately follow with Bubby Wubby All Over Baby Cream to lock in moisture and prevent dryness.

2. Moisturize when needed

Your baby's skin loses moisture faster than yours—and that's where our All Over Baby Cream really shines. Packed with nourishing plant-based ingredients like shea butter, aloe vera, and avocado oil, it hydrates without clogging pores or leaving a greasy feel.

Many pediatricians recommend skipping lotions and creams the first few weeks after birth to allow the baby's skin to adjust and mature naturally. For newborns, moisturizing is best done only when needed—usually after baths or if their skin looks dry. Experts suggest using a thin layer of fragrance-free, baby-friendly lotion once or twice a day, ideally right after bathing to help seal in moisture. Always pay attention to your baby’s skin and adjust how often you moisturize based on their individual needs.

3. Stick with Safe, Clean Ingredients

Baby skin is sensitive to additives, so steer clear of artificial fragrances, dyes, and harsh chemicals. At Bubby Wubby, we’re proud to be:

• Fragrance-free
• Plant-based for main ingredients
• Made for sensitive skin
• Pharmacist-derived 

We only use ingredients we trust on our own little ones—because your baby deserves the best.

4. Watch the Weather

Cold air, wind, and even indoor heating can dry out baby’s skin fast. Keep your All Over Baby Cream on hand to smooth over dry patches throughout the day. It creates a breathable barrier that keeps moisture in and irritation out.

5. Love Their Skin with Bubby Wubby

At Bubby Wubby, we’re more than a skincare line—we’re your partner in parenthood. Our All Over Baby Cream is a love letter to little skin: gentle, versatile, and made with ingredients carefully hand-picked by a pharmacist, one of the most trusted healthcare professionals.

 

Ready to upgrade your baby’s skincare routine? Try our All Over Baby Cream and feel the Bubby Wubby difference.

Shop now or follow us on Instagram for more baby care tips and behind-the-scenes love from our family to yours.